Yes, Steve is mentioned aplenty and is usually the centre of the many examples given. Did he apply the learning? Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed. Buy the Audiobook Download: By eschewing focus groups and keeping it simple, Apple has prospered beyond all realistic expectations. Segall learned and practiced the art of brutal simplicity in marketing and product rollouts. Jobs was not impressed.

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At the very beginning of the book I was quite intrigued but after the first three chapters, or so, I got bored and I stayed bored until the very end. It’s about an iMac commercial. I loved this scene from one of the early insanely simple ken segall. As long as you have a healthy balance in the brand bank, customers are more willing to ride out the tough times.

Apr 27, Phil Simon rated it it was amazing Shelves: Apr 22, Shog Al Maskery rated it liked it.

Insanely Simple by Ken Segall | : Books

Dec 29, Roy Deseo rated it really liked it. It’s anecdotes such as these, and the personality traits and the habits that they are supposed to demonstrate, that form the moral core of business narratives. I never heard another peep about this decision. This is one book every business leader should read.


Insanely Simple: The Obsession That Drives Apple’s Success

Show 25 25 50 All. Read it Forward Read it first. Book 24 Inswnely Simple 1 3 Feb 02, Not a good book. The ones who see things differently. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Did he apply the learning? It is Steve Jobs’ obsession to Simplicity, which shaped Apple’s enterprise culture from meetings to decision making besides product design, that leads to the transformational success of Steve Jobs’ Apple. Recommended for young individuals who aspire in jumping-up their level of productivity while still maintaining the wittiness in their life. Seball am a big fan of simple and elegant ways of doing things.

I made sure I sat outside the line of fire. Feb 11, Amie rated it did not like it. Aug 05, Tom rated it it was ok. I enjoyed the various stories about Steve Jobs and Apple but I found that they became the same stories every few chapters. In big-company seglal, some of the stories are amazing — such as when Steve returned to Insanely simple ken segall and decided that it needed a branding campaign. His approaches is that of a student willing to learn, and keen to please his teacher.


Steve Jobs wants the commercial to say three or four important things. It was also a weapon. It’s thought by insanely simple ken segall to be the perfect presentation about the power of brands. Apr 15, Prayag Panchwadkar rated it it was ok. Is this really supposed to inform me about the nature of simplicity?

Its products reshape markets.

Insanely Simple by Ken Segall – review

Witty in the sense that you’re striving for simplification rather than complexity, thus achieving quality results in just a short amount of time. In the end this is not a book about simplicity, it is a book about how much the Insanely simple ken segall most people who work at the intersection of programming and user experience, I am a big fan of simple.

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